Gian Carlo Lanfranco
Gian Carlo Lanfranco
Reklam Yazarı at BSUR Amsterdam
Paris, France
TitleFlow
Agency
Campaign Mini Countryman: Getaway - BMW
Advertiser BMW
Brand MINI Countryman
Date of First Broadcast/Publication
Tagline Mini Countryman Getaway
Story Getting from A to B in the new MINI Countryman is where the true adventure lies. In this film, we demonstrate the versatility of the Countryman by showing every way you can get to B, all at once. The MINI splits from 1 to 2 to 5 to 100 and eventually it reaches its destination on the back of a ferry with a lot of small stories along the way.
Problem Show the versatility and flexability of the MINI Countryman due to its appearance and functionality. Stay true to MINI Soul. Convey the values MINI stands for: design, agility, customization and a special way of life.
Media Type Television
Creative Director
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Advertising Manager
Advertising Manager
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Account Executive
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Music
Audio Post Production

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