Mia Drexl-Schegg
Client Supervisor at BSUR Amsterdam
Amsterdam, Netherlands
TitleHitchhiker
Agency
Campaign Another Day. Another Adventure
Advertiser BMW
Brand Mini Coupé
Date of First Broadcast/Publication 2011 / 8
Business Sector Compact & Small Cars
Tagline Tuesday In Iceland
Story A nose for exotic exploits can lead to some tricky situations. Luckily the cockpit of the new MINI Coupé is a perfect place for adventure - and escape. Can this MINI Coupé driver skirt the icy situation he finds himself in?
Media Type Television & Cinema
Soundtrack Ikebe Shakedown - Sakonsa
Strategic Planner
Executive Producer
Account Manager
Client Supervisor
Account Director
Director
Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Production Company
Production Manager
Music

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