| Title | Now in Soho |
| Agency | BBH |
| Campaign | Now in Soho |
| Advertiser | British Fashion Council |
| Brand | London Fashion Week |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | The ‘Ode to Soho’ celebrates the richness and diversity of this fabulous square mile with a film that has been scripted and voiced by performance poet Harry Baker. |
| Philosophy | The aim was to create something that wouldn’t just appeal to the fashion lovers, but also to the people of London, specifically the eclectic workers and dwellers of Soho. We want them to see this video and get excited about the impending fashion takeover, and to feel proud of the unique heritage of their chosen area. |
| Problem | BBH has created a film which heralds London Fashion Week’s arrival in Soho for the very first time. |
| Media Type | Television & Cinema |
| Length | |
| Sound | Factory Studios |
| Poet | Harry Baker |
| Creative Team | Renwick McAslan |
| Creative Team | Oliver Short |
| Chief Digital Officer | Lindsay Nuttall |
| Strategist | Becky Dailey |
| Account Manager | Jemma Marriott |
| Creative Team | Kate Murphy |
| Production Company | Black Sheep Studios |
| Director | Chris Hugall |
| Director | Nye Williams |
| Executive Producer | Anthony Austin |
| Production Company Producer | Chris Watling |
| Director of Photography (DOP) | Chris Hugall |
| Director of Photography (DOP) | Nye Williams |
| Post Production | Steve Atkins |
| Post Production | Emma Clark |
| Editor | Nye Williams |
| Music | Guy Wood |
| Music | Anthony Moore |
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