| Title | Truck |
| Title (original language) | Camion (anglais) |
| Agency |
CLM BBDO
|
| Campaign |
Road Conversations
|
| Advertiser |
Aviva
|
| Brand |
Aviva
|
| Date of First Broadcast/Publication |
2010 / 12
|
| Business Sector | Insurance
|
| Tagline | Using a mobile phone while driving is a serious danger |
| Tagline (original language) | Téléphoner ou utiliser un kit main libre en conduisant augmente le risque d'accidents |
| Story | The idea of the campaign is to divert the inscriptions on the roads, replacing them withordinary, everyday conversations. A powerful creative principle which makes the driverthink that he adopts a more responsible in his vehicle. |
| Story (original language) | L'idée de la campagne est de détourner des inscriptions sur les routes en les remplaçant par des conversations banales et quotidiennes. Un principe créatif puissant qui fait réfléchir l'automobiliste afin qu'il adopte un comportement plus responsable dans son véhicule. |
| Philosophy | Aviva in partnership with road safety awareness launches in the press, a campaign intended to prevent accidents due to use of mobile devices while driving. |
| Philosophy (original language) | Aviva en partenariat avec la prévention routière lance une campagne de sensibilisation dans la presse, destinée à prévenir les accidents dus à l'usage du téléphone au volant |
| Problem | The rapid development in recent years the mobile phone market, has promoted the useof it by car, motorbike, bicycle. An estimated 7% rate of accidents phone use while driving. |
| Problem (original language) | Le développement rapide, ces dernières années du marché du téléphone portable, a favorisé l'usage de ce dernier en voiture, à moto, à vélo. On estime à 7% le taux d'accidents à l'usage du téléphone au volant. |
| Media Type |
Print
|
| Advertising Manager |
Maité Parmentier
|
| Advertising Manager |
David Chenu
|
| Advertising Manager |
Karim Natouri
|
| Creative Director |
Jean-Francois Sacco
|
| Creative Director |
Gilles Fichteberg
|
| Art Director |
Victor Mutel
|
| Copywriter |
Vincent Cusenier
|
| Account Manager |
Marie-Pierre Benitah
|
| Account Manager |
Jonathan Serog
|
| Account Manager |
Hicham Ghazaoui
|
| Account Manager |
Victory Orset
|
| Executive Producer |
Sylvie Etchemaité
|
| Post Production |
Spark Link
|
| Stock photography |
Getty Images
|
