| Title | United Against Dementia |
| Agency | McCann London |
| Campaign | United Against Dementia |
| Advertiser | Alzheimer's Society |
| Brand | Alzheimer's Society |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia. |
| Media Type | Television |
| Length | |
| Production Company | Knucklehead |
| Editing Company | Final Cut |
| Media Company | Channel 4 Television |
| Media Company | ITV |
| Executive Creative Director | Laurence Thomson |
| Executive Creative Director | Rob Doubal |
| Other | Mike Oughton |
| Art Director | Dan Howarth |
| Business Director | Georgie Rechner |
| Account Director | Mel Caplan |
| Account Manager | Jenny Spindler |
| Planning Partner | Karen Crum |
| Director | Daniel Barber |
| Director of Photography (DOP) | Jaime Feliu-Torres |
| Producer | Ben Mann |
| Executive Director of Integrated Production | Sergio Lopez |
| Executive Producer | Sophie Chapman-Andrews |
| Producer | Lois Newcombe |
| Business Affairs Executive Producer | Nicholas Mugridge |
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