Øystein Halvorsen
Executive Creative Director at Try Reklamebyrå
Oslo, Norway
TitleThe World's Largest Message in a Bottle
Agency
Campaign The world's largest message in a bottle
Advertiser Cadbury Schweppes plc
Brand Solo
Date of First Broadcast/Publication 2013 / 3
Business Sector Soft Drinks, Tonics
Tagline Soon to be world famous
Story 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at solo.no. 
Philosophy Solo is a small Norwegian brand that wants to be world famous and make their fans in Norway proud. We belive that Solo is the best soft drink in the world, in our eyes....
Problem Solo is small. Coca-Cola and Fanta are big,
Solo is dull. Fanta is cool and more exciting.
 
Or?
Result Early to say. The bottle is still drifting out in the Atlantic ocean. But the people of Norway (and many other places in the world) are following the project. And the number of fans on Facebook and Twitter is increasing dramatically.
Media Type Transportation & Vehicles
Length
More Information solo.no
Copywriter
Copywriter
Art Director
Art Director
Art Director

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