| Title | Breakfast |
| Agency | MullenLowe South Africa |
| Campaign | Breakfast |
| Advertiser | ARA |
| Brand | ARA |
| Date of First Broadcast/Publication | 2011 / 11 |
| Product | Industry Association for Responsible Alcohol Use |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | You may not remember but they'll never forget. Who says one more drink won't hurt |
| Media Type | Television |
| Executive Creative Director | Kirk Gainsford |
| Art Director | Romano Cardinal |
| Copywriter | Natalie Rose |
| Production Company | 7Films |
| Director | Kofi Zwana |
| Producer | Benjamin Kaufman |
| Executive Producer | Lourens Van Rensburg |
| Director of Photography (DOP) | Trevor Brown |
| Production Manager | Angus Maresch |
| Post Production | Popcorn Post |
| Editor | David Scholfield |
| Sound Production | Soft Light City |
| Sound Design Company | Gareth Wharton |
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