Mada Masr - "Micropolitics: Suzy’s Beauty Salon"

J. Walter Thompson Dubai

J. Walter Thompson Dubai Dubai, United Arab Emirates

Awards

10004

Brand: Mada Masr
Country: United Arab Emirates

Advertiser: Mada Masr

Title	Micropolitics: Suzy’s Beauty Salon
Agency	J. Walter Thompson Dubai
Campaign	Micropolitics
Advertiser	Mada Masr
Brand	Mada Masr
Date of First Broadcast/Publication	2017 / 2
Business Sector	Online Press, Media & Information
Story	The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Suzy’s Beauty Salon”, paints a vivid picture of the inner-workings of a beauty salon. It explores topics like power relations, ideologies, larceny, sleaze etc., words often associated with Politics, but shown through a more familiar lens. The concept Micropolitics, required the director to intimately capture the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. Thefluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself.
Media Type	Television
Length	83 seconds
Creative Director	Guatam Wadher
Creative Director	Akhilesh Bagri
Executive Creative Director	Marco Bezerra
Head of Production	Heather McDonald
Producer	Aly Seifelnasr
Executive Producer	Manasvi Gosalia
Producer	Steve Gergess
Executive Producer	Wadih Safieddine
Editor	Neelay Shah
Director	Nalle Sjöblad
Director of Photography (DOP)	Damoun Ghawi
Copywriter	Akhilesh Bagri
Art Director	Gautam Wadher
Project Manager	Aly Seifelnasr
Managing Director	Sabry Mohammed
Chief Creative Officer	Chafic Haddad
Project Manager	Maria Jose Suarez Viacava
Sound Design Company	Mango Jam Studios