| Title | Laser |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Don't Chew Them Together |
| Advertiser | Strauss Group Inc. |
| Brand | Bazooka |
| Posted | November 2013 |
| Business Sector | Chewing-Gum |
| Story | "Don’t Chew Them Together" – Bazooka Launches Cubes & Balls Shaped Gum Bazooka Gum launched a new campaign introducing two new gum shapes - Bazooka Cubes & Bazooka Balls - with a series of five nonsensical spots. Each spot shows what can happen if you chew the two shapes together. Viewers are also encouraged to join an Instagram competition in which they are invited to shoot and upload their own "Don’t chew them together" videos to Instagram with the tag #Bazooka. A link to the YouTube channel: http://www.youtube.com/user/bazookaoffical?feature=watchInstagram promotion on Facebook: https://www.facebook.com/bazooka.elite/app_650877574951951 |
| Media Type | Web Film |
| Length | |
| Market | Israel |
| Chief Creative Officer | Nadav Pressman |
| Head of Digital | Maayan Tirangel |
| Creative Director | Amir Ariely |
| Digital Project Manager | Gitit Sasson |
| Interactive Development | Roy Zoaretz |
| Digital Creative Director | Oded Lavie |
| Copywriter | Eran (Shushu) Spanier |
| Copywriter | Tomer Gidron |
| Art Director | Aia Kujnitzky |
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