Title | Slow the Pace |
Agency | BBH |
Campaign | K1664 |
Advertiser | Heineken |
Brand | Kronenbourg |
Date of First Broadcast/Publication | 2010 / 10 |
Product | 1664 |
Business Sector | Beers, Ciders, Lagers |
Story | 'Slow the Pace', the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which breaks on TV on October 24, will feature iconic rock band Motörhead performing a slowed down version of their signature track, 'Ace of Spades'. 30 years to the week since it was first released, the track has been specially re-written by the band for a Kronenbourg 1664 campaign which encompasses TV, a short-film documentary, a print campaign and a social media outreach with a branded Youtube channel |
Media Type | Television |
Production Company | Pulse Films |
Post Production | Absolute Post |
Sound | Wave Studios |
Art Director | Matt Doman |
Copywriter | Ian Heartfield |
Director | Will Lovelace |
Director | Dylan Southern |
Director | Thirtytwo |
Director of Photography (DOP) | Manuel Ruiz |
Producer | Mark Harbour |
Agency Producer | Michelle Kendrick |
Account Manager | Helen James |
Account Manager | Paisley Wright |
Account Manager | Mehdi Benali |
Editor | Leo Scott |
Editing Company | Speade |
Post Production | Lisa Vaughan |
Sound | Jack Sedgwick |
Advertising Manager | Lucas Bergmanns |
Advertising Manager | Bruce Reinders |
Digital Producer | Alice Bullimore |
Digital Producer | Tove Svensson |
Actor / Celebrity | Motörhead |