Some brands have hacked the Instagram timeline before,But this is probably the First time that Instagram's timeline is being hacked using User-Generated Content!
Philosophy
Creating the longest table in the world that enabled Israel is to sit together with their entire family while traveling aboard through the holiday season
Problem
Israelies love doing two things during the holidays :Traveling abroadHaving a family dinner with all the relatives Obviously the two contradict
Result
Thousands of participators about 15% increase in followers and the longest never ending table