Title | Cumpledías |
Title (original language) | Cumpledías |
Agency |
J. Walter Thompson España
|
Campaign |
Cumpledías
|
Advertiser |
UNICEF
|
Brand |
UNICEF
|
Posted | November 2012 |
Business Sector | Charities, Foundations, Volunteers
|
Tagline | Because a lot of days make a lifetime. |
Tagline (original language) | Porque muchos días hacen una vida. |
Story | The "Cumpledías" campaign for UNICEF intends to encourage societythat not all children in the world have their age in years but in days.Currently 20 million children under the age of 5 suffer from severe malnutrition;however this problem is treatable and preventable. In order to help these children, there is asimple formula: It consists in sending asms. With each sms, UNICEF can provide treatment for a child for a day. You don’tdonate a message; you donate treatment for one more day, with the aim thatevery donated day becomes entire lifetimes for the most vulnerable children.The campaign includes a variety of media: television, outdoor actions, press,radio, online actions, special actions and television programs related to theworld of sports. |
Media Type |
Television & Cinema
|
More Information | http://www.cumpledias.com |
Other |
Leles Blitz
|
Account Executive |
Jorge Pérez
|
Technical Director |
Raúl Esteban
|
Copywriting |
Jose Manuel Hoyos
|
Art Director |
Manuel Bueno
|
Creative Director |
Curro Rubira
|
Copywriter |
Roberto González
|
Copywriter |
Santiago Elena
|
Art Director |
Daniel Aguado
|
Art Director |
Alberto Quirantes
|
Creative Director |
Ivan de Dios
|
Creative Director |
Jaime Chavarri
|
Executive Creative Director |
Jaime Chavarri
|
Advertising Manager |
Dailo Allí
|
Advertising Manager |
Irene Marín
|
Advertising Manager |
María Jesús Butera
|
Advertising Manager |
Paloma Acedo
|
Advertising Manager |
Andrés Conde
|
Head of Production |
Luciano Firmo
|
Production Company |
Fandango Films
|
Director |
Plácido Castaño
|
Executive Producer |
Pablo Pérez-Payá
|
Head of Production |
Alejandro Martín
|
Director of Photography (DOP) |
Valentín Alvarez
|
Post Production |
Doce Gatos
|
Post Production |
Julio Gutierrez
|