Title | Id Slippers Web 1 |
Agency | Shackleton Group |
Campaign | ID Slippers |
Advertiser | Cepsa |
Brand | CEPSA |
Date of First Broadcast/Publication | 2010 / 11 |
Philosophy | It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign. |
Result | This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products. |
Media Type | |
Creative Team | Teresa Guerrero |
Creative Team | Jaione Erviti |
Creative Team | Alfredo Ustara |
Creative Team | Antonio Herrero |
Creative Team | Antonio Herrero |
Account Manager | Cus Blesa |
Account Manager | Cristina Garcia |
Director | Lucía Angulo |
Creative Director | Alfonso Marian |
Digital Creative Team | Teresa Nunez |
Digital Creative Team | José Luis Diez |
Digital Creative Team | Javier Solo de Zaldívar |