CEPSA - "Id Slippers Web 1"

Shackleton Group

Shackleton Group Madrid, Spain

5677

Title	Id Slippers Web 1
Agency	Shackleton Group
Campaign	ID Slippers
Advertiser	Cepsa
Brand	CEPSA
Date of First Broadcast/Publication	2010 / 11
Philosophy	It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign.
Result	This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
Media Type	Print
Creative Team	Teresa Guerrero
Creative Team	Jaione Erviti
Creative Team	Alfredo Ustara
Creative Team	Antonio Herrero
Creative Team	Antonio Herrero
Account Manager	Cus Blesa
Account Manager	Cristina Garcia
Director	Lucía Angulo
Creative Director	Alfonso Marian
Digital Creative Team	Teresa Nunez
Digital Creative Team	José Luis Diez
Digital Creative Team	Javier Solo de Zaldívar