Target - "Preparing"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

12944

Brand: Target
Country: United States

Advertiser: Target

Title	Preparing
Agency	Wieden + Kennedy
Campaign	2 Day Sale - Target
Advertiser	Target
Brand	Target
Date of First Broadcast/Publication	2010 / 11
Philosophy	The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who— though they smile— aren’t kidding around. The 2010 Target 2-Day campaign again uses comedian Maria Bamford to emphasize the excitement and passion for the sale. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. She appears in TV spots and various digital media, including web films, banner ads, and online circulars. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option. The campaign launched November 17 with three TV spots — “Montage,” “Preparing,” and “Elliptical” — and various digital media executions. The campaign will continue to roll out new creative through November 27, two days after the Thanksgiving holiday.
Result
Media Type	Television
Graphics	Clint Chang
Producer	Jessica Locke
Other	Dave Wagg
Other	Lime
Other	Terry O’Grady
Artist	Jim Bohn
Other	Liquid
Post Production	Christie Price
Editor	Adam Jenkins
Editing Company	Feed The Walrus
Director of Photography (DOP)	Ramsey Nickell
Line Producer	Nate Young
Executive Producer	Cindy Becker
Director	Wayne McClammy
Production Company	Hungry Man
Executive Agency Producer	Ben Grylewicz
Executive Creative Director	Susan Hoffman
Executive Creative Director	Mark Fitzloff
Account Manager	Margaret Kendall
Account Manager	Jordan Delapoer
Producer	Melanie Fedunok
Producer	Hayley Goggin
Art Director	Robert Kendall
Copywriter	Jason Kreher
Creative Director	Rob Thompson
Creative Director	Monica Taylor