Title | Look me in the Eyes |
Title (original language) | Regardez moi dans les yeux |
Agency | Air, Partner of McCann |
Campaign | Look |
Advertiser | CAP48 |
Brand | CAP48 |
Date of First Broadcast/Publication | 2010 / 10 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Tagline | Look me in the eyes...I said in the eyes |
Tagline (original language) | Regardez moi dans les yeux...J'ai dit dans les yeux |
Story | The ad depicts the glamorous model smiling to camera, evocative of Eva Herzigova's Wonderbra campaign. It highlights the fact that before anything, a handicap is not the defining trait of those who have it. In few days the model Tanja became a famous egery all over the world. |
Problem | CAP48 is the leading Belgian charity working for the integration of handicapped people. |
Media Type | Outdoor/Out of Home |
Photographer | 11H58 |
Copywriter | Grégory Ginterdaele |
Art Director | Marine Vincent |
Art Director | Marie-Laure Cliquennois |
Creative Director | Marie-Laure Cliquennois |
Creative Director | Grégory Ginterdaele |