Title | Wrong Cars |
Agency | DDB Canada |
Campaign | Wrong Cars |
Advertiser | AutoTrader.com, Inc. |
Brand | AutoTRADER.ca |
Date of First Broadcast/Publication | 2014 / 2 |
Business Sector | Automotive |
Tagline | The better way to buy and sell cars |
Story | Our campaign focused on the moments when people realize that they have the wrong car for their needs, and that it’s time to find a better fit. Each spot featured a different need, a different demographic, a different way to access autoTRADER.ca, and a different solution vehicle show that no matter who you are, or what your needs, you can find the car that’s right for you on autoTRADER.ca. |
Media Type | Television |
Length | |
Market | Canada |
Post Production | Rooster Post Production |
Colorization | Alter Ego |
Audio | Vapor Music Group |
Chief Creative Officer | Kevin Drew Davis |
Executive Creative Director | Denise Rossetto |
Executive Creative Director | Todd Mackie |
Associate Creative Director | Rob Sturch |
Associate Creative Director | Paul Riss |
Copywriter | Rob Sturch |
Art Director | Paul Riss |
Art Director | Rosalinda Graziano |
Agency Producer | Sue Bell |
Agency Producer | Caroline Clarke |
Business Unit Director | Michael Davidson |
Account Director | Scott Barr |
Account Executive | Lindy Scott |
Strategic Planning Director | Tony Johnstone |
Media Agency | Ocean Media |
Production Company | Corner Store |
Executive Producer | Susi Patterson |
Director | Jorn Haagan |
Director of Photography (DOP) | Jorn Haagan |
Line Producer | Todd Huskinsson |
Editor | Marc Langley |
Assistant Editor | Nick Greaves |
Special Effects / VFX | Fort York |
Special Effects / VFX | Amanda Lariviere |
Special Effects / VFX | Ernie Mordak |
Special Effects / VFX | Jason Pereira |
Colorist | Eric Whipp |
Music Creative Director | Brendan Quinn |
Sound Producer | Natalie Schnurr |
Audio Engineer | Julian Rudd |
Sound Design Company | Kevin Chamberlain |
Casting | Kirsten Dewolfe |