David Godfre
Art Director at Wunderman Thompson UK
London, United States
TitleInterview Claynation
Agency
Campaign Claynation
Advertiser Jaguar Land Rover
Brand Land Rover
PostedAugust 2011
Business Sector Automotive
Tagline Why get a car when you can get a Land Rover?
Philosophy The Freelander 2 ad features the vehicle driving through a claynation world. The background morphs between scenes, only the car is unchanging and the driver morphs into different characters wearing clothes suitable for the different activities. This viral video is an "Interview" with Clay - the clay Driver he talks to us about his experience with Land Rover and his job as the main star.
Media Type Web Film
Production Company
Art Director
Executive Creative Director
Executive Creative Director
Copywriter
Creative Director

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