Santander - "Keep On, Keeping On"

WCRS

WCRS London, United Kingdom

7034

Brand: Santander
Country: United Kingdom

Title	Keep On, Keeping On
Agency	WCRS
Campaign	Keep On, Keeping On
Brand	Santander
Date of First Broadcast/Publication	2015 / 3
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Tagline	simple, personal, fair
Story	‘Keep On, Keeping On’ puts the customer at the heart of this fully integrated campaign,which demonstrates how Santander’s brand philosophy – Simple, Personal, Fair –effortlessly fits in with people’s everyday lives, and is the keystone toSantander’s strategy and campaign messaging.
Philosophy	In this new series of light-hearted commercials, we see how different customerscontinue to earn everyday value, without changing their behaviour; don’t changeyour life, change your bank! Utilising press, poster, TV and digital, the campaign celebrates the little things we allenjoy doing, from the ordinary to the unusual. As well as Santander’s‘ambassadors’ Jenson Button, Rory McIlroy and Jessica Ennis-Hill, thecommercials feature prize gardeners, failed bakers and intrepid explorers. This is a relevant, entertaining and engaging campaign that demonstrates Santander’songoing commitment to ‘keep on’ delivering value to its customers 24/7.
Media Type	Television
Length	30 seconds
Soundtrack	CORD
Account Management	Archie Tollast
Account Management	Pumie Msengana
Account Management	Jorge de Federico
Planning	Erminia Blackden
Planning	John Crowther
Production Company	Moxie
Director	Neil Gorringe
Production Company Producer	Jess Ensor
Editor	James Rosen
Post & Audio production	Gramercy Park studios
Post producer	Annika Gustavsson
Colourist	Ben Rogers
2D artist	Eileen Chan
Sound Engineer	Zak Kurtha
Music	CORD