| Title | The Instagram Horror Game (Trailer) |
| Agency | Bartle Bogle Hegarty Asia Pacific |
| Campaign | Get Lolli |
| Advertiser | Perfetti Van Melle |
| Brand | Chupa Chups |
| Date of First Broadcast/Publication | 2014 / 10 |
| Business Sector | Candies |
| Story | In the game, players are encouraged to help a ‘finger’ find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped.The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger. |
| Philosophy | Chupa Chups has launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween. |
| Media Type | Web Film |
| Length | |
| Creative Director | Tinus Strydom |
| Copywriter | Omar Sotomayor |
| Art Director | Gaston Soto |
| Account Manager | David Webster |
| Account Manager | Bassam Abdel-Rahman |
| Account Manager | Bernice Ooi |
| Account Manager | Michelle Zimmerman |
| Account Planner | Lindsey Cummings |
| Account Planner | Heidi Lahtinen |
| Production Company Producer | Daphne Ng |
| Director | Flamboyant Paradise |
| Production Company | 4humans |
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