Bridget Johnson
Creative Director at Ogilvy & Mather South Africa
Bryanston, South Africa
TitleNice Poem
Agency
Campaign Dummies
Advertiser Exclusive Books
Brand Dummies
Philosophy

<!--StartFragment-->Adding to Exclusive Books’ campaign for the Dummies Range, this viral email clip speaks directly to the target market by being emailed from friend to friend like a chain mail message, giving an important tip on emailing in an entertaining way. <!--EndFragment-->

Media Type Television
Creative Director
Executive Creative Director
Account Director
Agency Producer
Production Company
Director
Creative Group Head
Copywriter

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