Bridge
Production Company at Tugboat
Tokyo, Japan
TitleWho is my boss?
Agency
Campaign Walk with you.
Advertiser NTT Docomo, Inc.
Brand Docomo
Date of First Broadcast/Publication
Tagline Walk with you.
Problem <p><!--StartFragment--></p> <p>Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.<br /><br />As the market leader, Docomo needed to strike back.</p> <!--EndFragment--> <p> </p>
Result <p>Campaign<br /><br /> > Website 396,400 page view (Web + Mobile)<br /><br /> > 9,417 tweets<br /><br /> > Created huge buzz on-air & on-line throughout the nationwide<br /><br /> <br /><br />Sales<br /><br /> > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)<br /><br />> 1,770,000 new users joined in this quarter, 400,000 more than forecasted.    <br /><br />> Campaigned model “Galaxy S” sold out through out the nation.</p>
Media Type Case Study
Director
Director
Agency Producer
Producer
Producer
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Creative Director
Production Company
Production Company
Production Company
Production Company
Agency Contribution
Agency Contribution

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