| Title | Rethink Breast Cancer Presents Breast Fest Film Fest |
| Agency | The Hive |
| Campaign | Rethink Breast Cancer's |
| Advertiser | Breast Fest |
| Brand | Breast Fest |
| Date of First Broadcast/Publication | 2009 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Play a supporting role |
| Philosophy | Breast Fest is the world's first film festival dedicated to the issues surrounding breast cancer. To promote this years festival, we created a film of our own: a musical that reflects our younger target and acts as a metaphor for how the community comes together to support one another at the festival. |
| Media Type | Television & Cinema |
| Creative Director | Simon Creet |
| Associate Creative Director | Rosalinda Graziano |
| Associate Creative Director | Ren Olivieri |
| Art Director | Paul Parolin |
| Copywriter | Michelle Spivak |
| Account Executive | Tricia McIntosh |
| Account Coordinator | Lauren Zigelstein |
| Studio Manager | Anne Smythe |
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