| Title | Fish |
| Agency | Y&R London |
| Campaign | Land Rover - Fleet |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Automotive |
| Tagline | The adventurous businessman is back |
| Story | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. The campaign tagline “The adventurous businessman is back” not only suggest that the Freelander 2 is now back as a fleet option but that you can again add a little adventure back into your business. |
| Problem | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
| Problem (original language) | |
| Media Type | |
| Executive Creative Director | Mark Roalfe |
| Copywriter | Phil Forster |
| Art Director | Tim Brookes |
| Photographer | Andy Green |
| Typographer | Lee Aldridge |
| Account Director | Glynn Euston |
| Account Manager | Simone Raspagni |
| Producer | Ali Power |
More Work
SEE ALLPassport
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Wall
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Arrows
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Rocks
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Hornets
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Cactus
- BRAND:
- Land Rover
- AGENCY:
- Y&R London