Rene Pannevis
Videographer at Wieden + Kennedy Amsterdam
Amsterdam, France
TitleThe Entrance Interactive Film
Agency
Campaign Open Your World
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication 2011 / 1
Business Sector Beers, Ciders, Lagers
Philosophy Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance.
'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.
Media Type Web Film
Soundtrack The Golden Age
Production Company
Producer
Director
Producer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Broadcast Director
Account Director
Account Manager
Planning Director
Digital Content Director
Digital Content Photographer
Digital Content Producer
Business Affairs Manager
Business Affairs Manager
Digital Content Art Director
Digital Content Copywriter
Digital Content Producer
Videographer
Global Brand Director
Global Communications Manager
Global Communication
Global Communication

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