Paula Atwell
Account Supervisor at BSUR Amsterdam
Amsterdam, United States
TitleMINI vs. Monster
Agency
Campaign MINI vs. Monster
Advertiser BMW
Brand BMW
Date of First Broadcast/Publication 2011 / 1
Business Sector Cars
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For the launch of MINI’s 4 new models we decided to show their value by jumping over them in a Monster Truck. The start of the commercial sees the crowd excited in anticipation of the big crushing monster truck. As the truck hits the jump, the fireworks go off and the MINI that were kept in the dark are now revealed. This turns the excitement of the crowd into horror. We watch their reactions in super slow motion and see their anguish as the Monster Truck tries to clear all 4 of the MINI without crushing them. We end with a super that says, “Introducing 15,50m of new MINI.”
Media Type Television & Cinema
Soundtrack Bleeding Heart
Post Production
Creative Director
Copywriter
Art Director
Account Team
Account Team
Account Team
Agency Producer
Executive Agency Producer
Planning Supervisor
Planning Supervisor
Production Company
Director
Producer
Producer
Offline Editor
Lead 2D Artist
Lead 2D Artist
Lead 3D Artist
Lead 3D Artist
Grading
3D Production Company
Music
Audio Studio Stopp Sweden
Audio Design
Project Manager
Music Composer
Lyric Writer
Music Composer
Lyric Writer

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