Title | Emo |
Agency | McCann South Africa |
Campaign | Emoticon |
Advertiser | Telkom |
Brand | 8.ta |
Date of First Broadcast/Publication | 2011 / 1 |
Business Sector | Personal Wireless Communication |
Tagline | Amazing things happen with Heita |
Story | The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer. |
Media Type | Television & Cinema |
Soundtrack | It's a hard life |
Production Company | Velocity Films |
Producer | Grant Davies |
Executive Producer | Peter Carr |
Director | Keith Rose |
Agency Producer | Loli Bishop |
Copywriter | Tim Beckerling |
Art Director | Sean Harrison |
Executive Creative Director | Vanessa Pearson |
Advertising Manager | Jade Samuels |
Advertising Manager | Mmatholo Legodi |
Advertising Manager | Selvan Naidoo |
Advertising Manager | Stephen Blewett |
Advertising Manager | Amith Maharaj |
Editing Company | Deliverance Post Production |
Final Mix | Waterfront Studios |
Senior Art Director | Yvonne Hall |