Mmatholo Legodi
Advertising Manager at Telkom
Sunninghill, South Africa
TitleEmo
Agency
Campaign Emoticon
Advertiser Telkom
Brand 8.ta
Date of First Broadcast/Publication 2011 / 1
Business Sector Personal Wireless Communication
Tagline Amazing things happen with Heita
Story The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer.
Media Type Television & Cinema
Soundtrack It's a hard life
Production Company
Producer
Executive Producer
Director
Agency Producer
Copywriter
Art Director
Executive Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Editing Company
Final Mix Waterfront Studios
Senior Art Director

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started