Moonwalk
Production Company at Nightshift
Puteaux, France
TitleJourney to your Dream/Ingrid
BriefActivia takes us on a journey – through the eyes of a ballerina – starting from a childhood ballet class in Rio de Janeiro. We see her determination, her struggles, her pain. We watch as she leaves her country and her family to follow her dreams all the way to New York City. The music crescendos and abruptly ceases. She is selected by the stern-faced, demanding director to dance front and centre on stage. She is Ingrid Silva, one of the world’s best emerging dancers, and she has made it. The journey to your dreams always starts from within.
Agency
Campaign Journey to your Dream/Ingrid
Advertiser Danone
Brand Activia
PostedNovember 2016
Business Sector Food
Story Activia is one of the most known yogurt in the world and a true ally for women's daily life.
Problem Based on the proven facts that a large majority of women are convinced their body prevents them from achieving their deepest aspirations, Activia has gone on a mission to help them find inner harmony, to realign body and spirit, to unite ‘I want’ and ‘I can’. The brand offers each of them the opportunity to "live in sync" with themselves and ultimately unleash their full potential. As element of a whole campaign, this film will hopefully inspire every women in the world and help them to understand that every great achievement starts from within.
Media Type Web Film
Creative Director
Art Director
Production Company
Director
Production Company Producer
Agency Producer
Agency Producer
Strategist
Strategist
Strategist

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