Swedish born Gustav Johansson began making ﬁlms at an early age experimenting with editing on a 2 channel VHS editor. At school, he began directing music promos for local bands. He studied art direction at Berghs School of Communication, which helped him develop his visual storytelling and idea exploration. His rebranding anthem for JC Penny is the best example of this.
Shortly after graduating, in 2009, he was awarded the Shot’s Young Director Award, The Cannes Future Lions, ‘Young Gun of the Month’, The One Show Gold and a Clio Award. The same year, he joined Stockholm based production company Camp David and since launching his directing career he has had the chance to work with brands such as EuropCar, Chrysler, Dove, Nokia, and Husqvarna.
His work for Nike Free Arena was awarded a Bronze Cyber Lion. Gustav was awarded a Gold at Cannes Lions international festival awards for his Europa commercial Autoliberté.
Commercially, he has worked on campaigns for TDC and a spot celebrating Sydney. His rebranding Anthem for JC Penny is a blend of story telling and natural snapshots of everyday life. Gustav’s unique style incorporates intense close ups as seen in his clip for Karl x Johan’s Flames.
He has created a short ﬁlm for Nokia called Everyday, documenting the dialogue between a young couple as they imagine what they would do with an extra day in the week. Most recently, he realized three commercials, Fuel for Nike, GO for HBO, Levi’s Revel for Levis, and Ode for Chrysler.