Antoine Bagot
Head of TV at Ogilvy & Mather
Paris, France
TitleCrush Hour
Agency
Campaign Crush Hour
Advertiser Europcar
Brand Autoliberté Europcar
Date of First Broadcast/Publication
Philosophy

With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless.

We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority

Media Type Case Study
Music
Sound Production
Post Production
Production Company
Director
Agency Producer
Copywriter
Art Director
Executive Creative Director

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