| Title | Couch Converter |
| Agency | Ogilvy Paris |
| Campaign | Couch Converter |
| Advertiser | Nestlé Waters |
| Brand | Vittel |
| Posted | June 2014 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Philosophy | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Chris Garbutt |
| Creative Director | Thierry Chiumino |
| Creative Director | Fred Levron |
| Art Director | Chris Rowson |
| Art Director | Bruno Bicalho Carvalhaes |
| Copywriter | Antoine Gauquelin |
| Producer | Antoine Bagot |
| Account Director | Antoine Petit |
| Account Executive | Jane Crobeddu |
| Strategic Planner | Ivan Pejcic |
| Production Company | Fighting Fish |
| Sound Design Company | Comptoir Du Son Et Des Images |
| Advertising Manager | Muriel Koch |
| Advertising Manager | Maud Ampollini |
| Advertising Manager | Guillaume Gachet |
| Advertising Manager | Marie Cécile Pelle Lancien |
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