| Title | The Colors Of The Flowers |
| Title (original language) | Los Colores De Las Flores |
| Agency | J. Walter Thompson España |
| Campaign | The Colors Of The Flowers |
| Advertiser | Organización Nacional de Ciegos de España |
| Brand | ONCE |
| Posted | February 2011 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | JWT has created a new campaign for the ONCE which tells how a blind child of seven years can be studied like any other child in a school or college and be one more. |
| Story (original language) | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> JWT ha creado una nueva campana para la ONCE donde se cuenta cómo un niño ciego de siete años puede estudiar, como cualquier otro nino, en un colegio o instituto y ser uno más. |
| Philosophy | For this new challenge Diego has the support of their teachers, classmates and friends, their parents and, of course, educational services, ONCE, which provides everything needed for it to be a more her school. Diego is one of 7,500 blind children studying in schools and colleges of our country. |
| Philosophy (original language) | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> Para este nuevo reto Diego cuenta con el apoyo de sus profesores, de sus compañeros de clase y amigos, de sus padres y, por supuesto, de los servicios educativos de la ONCE, que le proporcionan todo lo necesario para que pueda ser uno más en su cole. Diego es uno de los 7.500 ninos ciegos que cursan estudios en los colegios e institutos de nuestro pais. |
| Problem | Through "The Colours of Flowers. The educational model ONCE, we can see how our hero, Diego, a boy of 7 years blind from birth, faces homework to explain what the color of the flowers. |
| Problem (original language) | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> A través de “Los colores de las Flores. El modelo educativo de la ONCE”, podemos ver cómo nuestro protagonista, Diego, un niño de 7 anos ciego de nacimiento, se enfrenta a la tarea escolar de explicar cómo es el color de las flores. |
| Result | The campaign, produced by Bosalay and under the direction of filmmaker Michael Santesmeses was an extra challenge in video because there are no actors . The protagonist, friends, parents and teachers, all people involved are real. As a result we enjoy a history fraught with credibility, lively and upbeat, which is shown fully integrated Diego in college where it is simply one among their peers. |
| Result (original language) | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if !mso]> <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui> </object> <style> st1\:*{behavior:url(#ieooui) } </style> |
| Media Type | Television & Cinema |
| Executive Creative Director | Miguel Bemfica |
| Creative Director | Santiago Elena |
| Creative Director | Alberto Quirantes |
| Production Company | Bosalay Films |
| Agency Producer | Luciano Firmo |
| Account Manager | Marisa Chamizo |
| Account Manager | Cristina González |
| Account Manager | Belinda Rodriguez |
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