Julian Earl
Account Planner at Publicis London
London, United Kingdom
TitleWhat is Va Va Voom?
Agency
Campaign Va Va Voom 2011
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication
Story

The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.
The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.
'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.
The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity.

Media Type Television & Cinema
Post Production
Editor
Editor
Director
Production Company Producer
Production Company Producer
Account Director
Business Director
Account Planner
Account Planner
Agency Producer
Producer
Copywriter
Art Director
Creative Director
Creative Director
Production Company
Editing Company
Editing Company
Post Production
Other
Other
Telecine
Telecine
Sound

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