| Title | NEW Patches |
| Agency | BBR Saatchi & Saatchi |
| Campaign | NEW Patches |
| Advertiser | Procter & Gamble |
| Brand | Ariel |
| Posted | February 2011 |
| Product | Complete 7 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Thanks for washing. |
| Media Type | Case Study |
| Agency Producer | Bosmat Marmarely |
| Account Executive | Mimi Cohen |
| Account Executive | Noa Sharf |
| Account Supervisor | Nir Federbush |
| Account Supervisor | Inbal Rov |
| Art Director | Yuval Zukerman |
| Copywriter | Tomer Gidron |
| Creative Director | ben sever |
| Creative Director | Eran Nir |
| Chief Creative Officer | Yoram Levi |
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