| Title | Bagel Bagel Shvurim |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Shvurim |
| Advertiser | Bagel Bagel |
| Brand | Bagel Bagel |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Biscuits, Bread, Crispbread |
| Story | Pretzels are a very Jewish product. Go to any New York delicatessen shop and the first thing they'll probably offer you are bagels and pretzels Working off that heritage Bagel Bagel introduces a new product called 'Shvurim' (in Hebrew this means broken). Broken pieces of pretzel bursting with flavor. The problem is you can't stop eating them. Our Yiddische grandma takes them all the way to the grave and back! |
| Media Type | Digital |
| Length | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Creative Vice President | Nadav Pressman |
| Creative Director | Idan Levy |
| Copywriter | Eyal Padan |
| Copywriter | Ran Even |
| Art Director | Niv Herzberg |
| VP Production/Content | Dorit Gvili |
| Agency Producer | Bosmat Marmarely |
| VP Strategic Planning | Shai Nissenboim |
| Planning Supervisor | Gilad Kremer |
| Account Group Head | Shani Shaul Vengosh |
| Account Supervisor | Michal Popov |
| Account Executive | Daniel Swartz |
| Traffic Coordinator | Ronit Doanis |
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