Elite Turkish Coffee - "Saving the Proposal"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

7378

Brand: Elite Turkish Coffee
Country: Israel

Advertiser: Strauss Group Inc.

Title	Saving the Proposal
Agency	BBR Saatchi & Saatchi
Campaign	Saving the Wedding Proposal
Advertiser	Strauss Group Inc.
Brand	Elite Turkish Coffee
Date of First Broadcast/Publication	2015 / 12
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story	Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time!
Media Type	Web Film
Length	250 seconds
	Yossi Lubaton
VP, Creative Director	Eran Nir
Copywriter	Lior Shoham
Copywriter	Liron Cohen
Art Director	Carmel Gilan
Digital Creative Director	Maayan Dar
VP, Strategic Planning	Shai Nissenboim
Planning Supervisor	Roni Arison
Account Planner	Roie Gortler
VP, Group Account Head	Idit Zukerman
Account Supervisor	Reni Bracha
Account Executive	Mor Aharon
VP, Production & Content	Dorit Gvili
Production	Bosmat Marmarely
Social & Digital Director	Idan Kligerman
Social Media Editor	Aviv Melamed
Traffic	Ronit Doanis
Post Production	BROADCAST
Make-Up Artist	Liat Sheinin
Director	Guy Michael
Production Company	Jiminy Creative