| Title | Sainsbury’s 1 Million Kids Challenge |
| Agency | AMV BBDO |
| Campaign | Blind Football |
| Advertiser | Sainsbury's |
| Brand | Sainsbury’s |
| Posted | December 2011 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | Encourage children to take part in Sainsbury’s 1 Million Kids Challenge (getting 1 million kids to try a Paralympic sport) by showing Sainsbury’s new ambassador, David Beckham, having a go at the Paralympic sport of Visually Impaired Football. |
| Media Type | Cinema |
| Audio Post Production | Jungle Studios |
| Production Company | Gorgeous Enterprises |
| Production Company Producer | Rupert Smythe |
| Production Company Producer | Suzie Tedesco |
| Director | Chris Palmer |
| Account Manager | Katherine Bingham |
| Account Planner | Sophie Lewis |
| Art Director | Adrian Rossi |
| Copywriter | Alex Grieve |
| Post Production | The Mill London |
| Advertising Manager | Claire Harrison-Church |
| Advertising Manager | Jat Sahota |
| Production Company Producer | Suzie Tedesco |
| Production Company Producer | Rupert Smythe |
| Actor / Celebrity | David Beckham |
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