Jo Shoesmith

Jo Shoesmith

Chief Creative Officer at Campbell Ewald New York

Chicago, United States

My Latest Work

SEE ALL WORK

Summary

This profile was created because Jo Shoesmith has been referenced on AdForum.

People I worked with

Tom Kerimidas
Executive Producer
The Mill
Greg Nobles
Creative Director
Creative Energy
Charley Wickman
Executive Creative Director
Leo Burnett Chicago
Ellen Kuras
Director
Park Pictures
Susan Credle
Global Chief Creative Officer
FCB Global

Positions

Chief Creative Officer

Campbell Ewald New York
New York, United States

Chief Creative Officer

Campbell Ewald Los Angeles
Los Angeles, United States

Chief Creative Officer

Campbell Ewald
Detroit, United States
Jo leads our contingent of Australian transplants in LA and has a perfect accent. She grew up in a rural farming area of Australia and was drawn to advertising by her love of creativity and her abysmal farming skills. She’s also our agency’s first female CCO. She’s an award-winning Creative Director with a 22-year breadth of experience ranging from retail to brand. She brings a real energy for collaboration and has helped to revolutionize the relationship between planning and creative. With her background in design, Jo has also been instrumental in developing our storytelling creative approach and highly visual style. A leader, teacher, facilitator and consummate brand builder, Jo has developed campaigns for Allstate, Hallmark, Black & Decker, DEWALT and Nintendo. Most recently, she has worked extensively on Travelocity, Covered California and Kaiser Permanente. 

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