CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, United States
| Title | Most Honest City |
| Agency | SS+K |
| Campaign | The Most Honest City in America |
| Advertiser | Honest Beverages |
| Brand | Honest Tea |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Philosophy | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
| Problem | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
| Result | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
| Media Type | Ambient |
| Production Company | Interference |
| Account Manager | Laura Blackburn |
| Account Director | Alex Mailman |
| Line Producer | Ben Cohen |
| Associate Creative Director | Matt Ferrin |
| Associate Creative Director | Sam Mazur |
| Chief Creative Officer | Marty Cooke |
| Creative Director | Sam Saunders |
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