Nathalie LeVincent
Nathalie LeVincent
Other at Publicis Conseil
Paris, France
TitlePaper
Title (original language)Rédaction
Agency
Campaign The Paper
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication
Product Kangoo
Product (original language) Kangoo
Tagline And you, what are you up to next weekend?
Tagline (original language) Et vous, vous faites quoi le week-end prochain?
Story

The new campaign describes the Kangoo as a vehicle suitable for families who are full of activities and are ready to go. Using the saying "And you, what are you up to next weekend ?". This campaign illustrates in a funny way the overactivity of the family through an impressive paper a child hands to his teacher.

Story (original language) <p>La nouvelle campagne positionne le modèle comme le véhicule adapté aux familles qui débordent d'activités, et qui sont prêtes à partir. Signée "Et vous, vous faites quoi le week-end prochain ?", cette campagne illustre de façon drôle et décalée cette suractivité familiale à travers une étonnante rédaction qu'un enfant remet à sa maîtresse.</p>
Media Type Television
Soundtrack Surfin USA
Art Director
Copywriter
Director
Other
Other
Photographer
Other Eye Dream
Art Buyer
Art Buyer
Art Buyer
Chief Creative Officer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Director of Photography
Agency Producer
Agency Producer
Other Donna

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