Title | Welcome to the Future of Play |
Agency | 180 Amsterdam |
Campaign | Welcome to the Future of Play |
Advertiser | Sony Corporation of America |
Brand | Playstation 4 |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Video Games/Consoles |
Story | Set in an epic Viking battle scene, the TVC was directed by Hollywood director Ruben Fleischer, who was also responsible for high profile feature films such as Gangster Squad, starring Sean Penn, Ryan Gosling and Josh Brolin, and Zombieland featuring Woody Harrelson and Emma Stone. In true Hollywood style the TVC was shot with a cast of 200 extras, stunt men, choreographers, war re-enactors and drone cameras, on location in Lithuania, through production company Caviar. |
Media Type | Television & Cinema |
Length | |
Market | India, Bahrain, Israel, Oman, Qatar, Saudi Arabia, Brunei, Czech Republic, Poland, Romania, Slovakia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Sweden, United Kingdom, Bosnia Herzegovina, Bulgaria, Cyprus, Greece, Italy, Portugal, Slovenia, Turkey, Australia, New Zealand |
Advertising Manager | Usama Al Qassab |
Advertising Manager | Isabelle Tomatis |
Advertising Manager | Adam Grant |
Chief Creative Officer | Al Moseley |
Creative Director | Nick Bell |
Creative Director | Martin Terhart |
Art Director | Stéphane Lecoq |
Copywriter | Martin Beswic |
Account Director | Emma Holland |
Account Director | Simone Raspagni |
Strategic Planner | Jonas Vail |
Project Manager | Meredith Bergonzi |
Agency Producer | Bethany Papenbrock |
Head of Production | Susan Cook |
Executive Producer | Louise Gagen |
Director | Ruben Fleischer |
Photographer | Vincent Dixon |
Production Company Producer | Neil Cray |
Copywriter | Martin Beswic |
Account Director | Emma Holland |
Agency Producer | Bethany Papenbrock |
Editor | Jono Griffith |
Post Production | MPC |
Music | Wave |
Production Company | Caviar |