Alex Cohn
Head of Content at Plan8, Stockholm
Venice, United States
TitleMade of Greatness
Agency
Campaign Made of Greatness
Advertiser TaylorMade/adidas Golf
Brand TaylorMade Golf
Date of First Broadcast/Publication 2015 / 2
Business Sector Leisure & Sport Equipment
Tagline Made of Greatness
Story TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game. 
Philosophy The campaign ties into the week of the Northern Trust Open, and the :60 Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel.
In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring. 
Media Type Television & Cinema
Length
Director of Digital
Sound Design and Mix (SERIES)
Art Director
Director of Photography (DOP)
Account Director
Group Account Director
Creative Director
Editor
Executive Producer
Founder
Copywriter
Director of Photography (DOP)
Account Supervisor
Copywriter
Art Director
Associate Creative Director
Producer
Producer
Digital Producer
Assistant Account Executive
Director
Producer
Editor
Director
Producer
Producer
Editing House South District Films
Editor
Editor
Sound Design and Mix (ANTHEM)
Production Company
ANTHEM (Original Music)
Sound Design (SERIES)

Trending

Create a free Talent profile and become a member of AdForum

Get Started