Gino Bernabé
Copywriter at Fahrenheit DDB
Lima, Peru
TitleCars or Washing Machines
Agency
Campaign Gran APAP 2011
Advertiser Gran APAP 2011
Brand Gran APAP 2011
Date of First Broadcast/Publication 2011 / 5
Business Sector Event/Tradeshow Management
Tagline (original language) Chefs are still the best creative in Peru. Let’s do something
Problem  
As is tradition, every year the promotional campaign for the Peruvian Association of Advertising Agencies Festival (Gran APAP Awards) is prepared by the agency awarded as “Agency of the Year” in the previous year’s ceremony.
This time, Y&R has been in charge of carrying out the TV, Radio and Print campaign, which calls on agents in the Peruvian advertising industry to take part by submitting their best work. Under the leit motiv “Chefs are still the best creative in Peru. Let’s do something”, the agency’s proposal intends to motivate Peruvian creatives to top the work performed by Peruvian chefs, who with great skill, creativity and originality have been able to impose their talent and create an awareness of class and quality, thus obtaining international recognition and good publicity for Peru. Made up of seven TV spots, the campaign had the collaboration of renowned Peruvian chefs such as Israel Laura, Iván Kisic, Christian Bravo, Jaime Pesaque, Yakir Sato, Emilio Masías, Jana Escudero, Iván Kisic, Virgilio Martínez and Javier Wong.
Media Type Television & Cinema
Executive Creative Director
Head of Art
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Assistant Agency Producer
Production Company Abrakadabra
Director
Director
Photographer
Executive Producer

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