Michaela Pannese
Art Director at Leo Burnett
London, United Kingdom
TitleFootball (30s)
Agency
Campaign Bring the Game to Life
Advertiser Betway
Brand Betway
Date of First Broadcast/Publication 2015 / 8
Business Sector Lottery & Gambling
Story The TV ad shows a Betway customer using the app on his mobile in everyday places such as at a train station and on a bus. The app transforms everything around him into the heightened reality of the world of football and he immediately feels he is drawn right into the heart of the action. 
Media Type Television
Length
Production Company
Editing Company
Advertising Manager
Managing Partner
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Account Director
Agency Producer
Director
Production Company Producer
Editor
Sound Design Company
Director of Photography (DOP)
Media Agency
Post Production

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