| Title | Queue |
| Agency | 358 |
| Campaign | Say Yes to Organ Donation |
| Advertiser | Finnish Kidney and Liver Organisation |
| Brand | European Organ Donation Day |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Blood/Organ Donation |
| Tagline | Say yes to organ donation |
| Story | <!--[if gte mso 9]><xml> Normal 0 21 false false false MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} </style> There are 300 people waiting for an organ in Finland and dozens of people die every year in vain. To make the point and to make people update their Facebook profiles, we made the queue visible. About 300 people lined up on a square in Helsinki. There were computers in front of the queue. Every time somebody would come to the desk and say "yes", one person got out of the queue. The result: all Finnish television news showed up (TV1, FST, MTV3, Nelonen) as well as several newspapers and radio channels. |
| Media Type | Case Study |
| Market | Finland |
| Art Director | Maria Fridman |
| Copywriter | Taro Korhonen |
| Producer | Olli Sirén |
| Account Manager | Milla Kokko |
| Photographer | Pekka Mustonen |
| Photographer | Tuomas Sarparanta |
| Creative Director | Erkki Izarra |
| Producer | Petra Yli-Hemminki |
| Designer | Iiris Ojanen |
More Work
SEE ALLSay Yes to Organ Donation
- BRAND:
- European Organ Donation Day
- AGENCY:
- 358