Title | Beth Dolnick Graffiti |
Agency | Leo Burnett Chicago |
Campaign | Mean Stinks |
Advertiser | Procter & Gamble |
Brand | Secret |
Date of First Broadcast/Publication | 2011 / 4 |
Business Sector | Deodorants |
Tagline | Mean Stinks |
Philosophy | Mean Stinks! Being mean is uncool. P&G's Secret offers a forum for kind graffiti at Facebook.com/MeanStinks. |
Media Type | Magazine |
Editor | Glorily Velez |
Editing Company | White House |
Director of Photography (DOP) | Marc Menet |
Photographer | Brian Sorg |
Director | John Komnenich |
Production Company | Story Films |
Agency Producer | Laurie Gustafson |
Agency Producer | David L. Moore |
Designer | Alisa Wolfson |
Designer | Eing Omathikul |
Copywriter | David Schermer |
Copywriter | Craig Shparago |
Copywriter | Matt Miller |
Copywriter | AJ Hassan |
Copywriter | Eric Routenberg |
Art Director | Chris Rodriguez |
Art Director | Hmi Hmi Gibbs |
Art Director | Yumi Minamikurosawa |
Art Director | Sarah Block |
Executive Creative Director | Becky Swanson |
Chief Creative Officer | Susan Credle |