AJ Hassan
Copywriter at Leo Burnett Toronto
Toronto, Canada
Title#LikeAGirl
Agency
Campaign Rewrite the Rules
Advertiser Procter & Gamble
Brand Always
Date of First Broadcast/Publication 2014
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. 
Media Type Case Study
Length
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Director
Production Company
Editor
Editing Company Cutters
Brand Planner
Brand Planner
Brand Planner
Account Lead
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Participation Director
Media Agency
PR Agency
Digital Planner

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