Sav Evangelou

Sav Evangelou

Executive Creative Director at The Marketing Store
London, United Kingdom

About me

Sav Evangelou rebuilt the Digitas creative department to achieve precisely that for Snickers, Nissan, many P&G brands, Delta, Samsung and Shell, resulting in Eurobest, Revolution and Cristal award wins and shortlistings, coverage in Contagious, Campaign, new business pitch wins and agency growth. He practices integration on shared accounts with TBWA, Saatchi & Saatchi and Leo Burnett.
As Wunderman's Group Creative Director, Sav created award winning integrated, online, digital outdoor and red button TV campaigns for Motorola, adidas, Microsoft and Land Rover and also led integrated pitch wins for Orange and Land Rover. Highlights: broadcast of a viral on BBC 1 and Sky and the creation of a global community for adidas.


As a founder of RKCR / Y&R Team Land Rover, he led all digital integrated creative resulting in business changing award winning campaigns and was also responsible for the digital creative of the RKCR BBC pitch win.


Sav Evangelou steered Wunderman to 24 awards and finalist places in 2 years including DMA, Echo, NMA and Campaign Digital wins through his non-matching luggage integrated approach.


A co-founder of Networx, Sav created the world’s first hsbc.com and topgear.com. A pioneer of brand content, he was in the original team to conceive and launch the BBC’s first online sports brand which was at the forefront of participatory realtime content. So compelling as commercial brand content, government forced it to be given to public service. As Creative and Content Director, Sav also created commercial web and ground breaking interactive TV including the first radiotimes.com and topofthepops.com. Clients included KLM, Ford, Reuters, RHS. 

Sector Experience

Positions

Executive Creative Director
London, United Kingdom
October 2013 - Present (10 years 5 months)
Remit: transform a deeply traditional activation focused agency into a brand focused multi-channel one.

In two years, I have taken TMS into new territory:

• Integrated advertising for McDonald’s and Carlsberg.

• From a standing start, took TMS into content and social.

• Appointed Carlsberg’s social media agency.

• Became the first agency to place McDonald’s UK on Twitter.

• Pitched and won Sainsbury’s creating the World Cup Come Together campaign.

• Pitched and won a roster place for Red Bull social media.

TMS is now an award winning agency (7 awards, 4 finalists). On Carlsberg, eConsultancy said, “Probably the best content strategy in 2015”.

Reshaped TMS culture and processes to focus on insight driven channel neutral brand centric campaigns, which has taken TMS away from its activation heritage into a broader brand and platform idea agency.

Restructured the 60 strong creative department to support the above approach including the creation of the award winning content and social media 'Newsroom'.
Executive Creative Director
Kitcatt Nohr
June 2011 - September 2013 (2 years 3 months)
After the Publicis acquisition of Kitcatt Nohr, I reported into Paris but integrated my London team into Kitcatt Nohr’s. I led successful pitches for Nationwide and the European Puma Social Media agency of record accounts and steered the continued creative growth of multimillion pound P&G brands. Also, in tandem, I led and grew Nissan out of KND’s conflict shop, DNA (below).
Executive Creative Director
DNA London
March 2011 - September 2013 (2 years 6 months)
I ran DNA, the Kitcatt Nohr Digitas conflict shop in parallel with the main agency. Transformed the Nissan account to create digitally innovative brand, campaign, social media and experiential highs. Won Nissan’s first UK advertising creative awards and consequently invited to speak at events like The Guardian’s Social Media conference. Influential in steering Nissan’s European campaigns after creating joint agency structures between Digitas and TBWA Paris.
Executive Creative Director
Digitas
January 2009 - September 2013 (4 years 8 months)
I turned the work at Digitas London around. How? By getting close to and shaping brand thinking with both client and agency partners across all accounts. Not always the easiest task however this approach ensures you best represent the audiences to whom brands are trying to be relevant, especially in this era of transparency and relationships with brands that have a 24 hour voice. Out of that pops opportunity, then the iconic pieces of work which in turn act as a catalyst to accelerate cultural change and unravel further opportunity. The approach seemed to have worked.
Digital Committee Member
Institute of Practitioners in Advertising (IPA)
January 2009 - August 2011 (2 years 7 months)
Flying the flag for adland’s specialism’s transition from niche to mainstream brand building.
Group Creative Director
Wunderman
December 2007 - January 2009 (1 year 1 month)
Digital Creative Director
Wunderman
July 2007 - November 2007 (4 months)
Associate Creative Director
Wunderman
January 2003 - June 2007 (4 years 5 months)

Education

BA hons, Visual Communication

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