Title | Mr. Lee, Tailor To Superheroes And Villains |
Agency | Leo Burnett Madrid |
Campaign | Mr. Lee, Tailor To Superheroes And Villains |
Advertiser | Sony Corporation of America |
Brand | Sony Playstation |
Posted | July 2011 |
Business Sector | Event/Tradeshow Management |
Philosophy | The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation |
Result | The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation. |
Media Type | Packaging, Branding & Design |
Executive Creative Director | Chacho Puebla |
Creative Director | Juan Christmann |
Creative Director | Juan Sevilla |
Art Director | Bruno Nakano |
Art Director | Juan Sevilla |
Copywriter | Juan Christmann |