Juan Sevilla
Creative Director at Wieden+Kennedy
Madrid, Spain
TitleMr. Lee, Tailor To Superheroes And Villains
Agency
Campaign Mr. Lee, Tailor To Superheroes And Villains
Advertiser Sony Corporation of America
Brand Sony Playstation
PostedJuly 2011
Business Sector Event/Tradeshow Management
Philosophy The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation
Result The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation.
Media Type Packaging, Branding & Design
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter

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