Juan Sevilla
Creative Director at Wieden+Kennedy
Madrid, Spain
TitleThe Deal
Agency
Campaign The Deal
Advertiser Arla Foods
Brand Arla Organic
Date of First Broadcast/Publication 2017 / 2
Business Sector Milk & Milk Based
Story The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this relationship, whilst not always an easy one, is mutually respectful, because both farmer and Mother Nature believe everybody should be able to enjoy all that nature has to offer.
‘The Deal’ TV ad recognises that the quiet work of nature is not so quiet after all – without the sun, rain, storms and wind that Mother Nature brings, the Arla cows would not have such lush and rich grass to feed on. Through all of this, the Arla farmer works hard, grafting and cutting no corners to bring each bottle of creamy milk to as many people as possible. Using a range of dramatic film techniques, and an emotionally powerful voice over, W+K London and Arla show how the might of Mother Nature and the care, skill and determination of the Arla organic farmer come together in a humble bottle of Arla Organic Farm Milk. 
Media Type Television
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Account Manager
TV Production
Creative Director
Creative Director
Copywriter
Copywriter
Account Director
Group Account Director
Executive Creative Director
Executive Creative Director
Strategic Planning Director
Strategic Planning Director
Sound Designer
Producer
Music Producer
Editor
Editing Company
VFX Supervisor
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Line Producer
Executive Producer
Director of Photography (DOP)
Director
Post Production

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